
Vision
Excellence in strategic thinking and developing quality practices - 2030.

Mission
Providing the best practices of development and quality and contributing to the enhancement of the university's position locally and internationally through: optimal strategic planning for human and technical resources, application of international best practices in development and quality, building databases, strategic partnerships, and effective community responsibility.

Objectives
1. Enhancing the mental image of the university.
2. Develop training programs to enhance students' skills.
3. Develop programs to develop the capabilities and skills of the university's human resources.
4. Contribute to the development of academic programs at the university.
5. Directing scientific research applications.
6. Enhancing the practices of quality systems and continuous improvement of the university's outputs.
7. Building bridges of communication and social responsibility.
8. Develop data and document systems.
9. Linking financial resources to the objectives of the university's strategic plan.
10. Building distinct strategic plans for university units and measuring performance.